A week of promo.

Bank holiday Monday saw me undertake a 15 hour Spin at David Lloyd Westbury Bristol (my daytime employer) in aid of WellChild and in training for our crazy cycle event Ride of my life. I managed 12 hours with 'breaks' to take the Dl Kids for sports! Christopher Hole did the complete 15 hours Chris Hole The 10pm plunge pool after a day in the saddle was bliss! My diet as always was elite...Pt. Guinness and chocolate brownie, when will I learn!
tuesday was the UWE and Bristol Uni. Varsity game. An oppertunity to promote not to be missed. I cover my shifts and headed just up the road to the Memorial stadium filton Av. to wait for the student feeding frenzy. Base camp was Granma Remmingtons (my friend Gracey Gran) house just outside the ground. Granny was good enough to let me leave my bike at hers whilst me and Grace hit the streets...well literally out the front door and right 50 yards! It was v. cold but thanks to what I saw as a rather fetching cycling jacket I was tip top and warm (see Flyering at Varsity) Varsity was great but we decided that we liked UWE student more than Bristol...I do remember being that arrogant rugby cock at Birmingham Uni so I had a little more patience than Grace for The Cugga-Rugga-Buggers*!
*characterized by Jack Wills, Old Boy Ties, "Pipe down", "Chin it Fresher" and big hair!
On Wednesday I was shattered the Spin and Flyering had taken it's toll. My manager Andrew Dent had said "you're the ultimate burn the candles at both ends guy" and it was true I was maxin' out Team Casey**
**The name my close friends give me cos I seems to always be on a mission fit for a team of people
I still managed to make it in for my freelance kid work (teaching sports) where I was handed a gem of info by Sam the receptionist. A huge student night was in the offing at Proganda. I though fu*k it i'll be there and check out the craic. So when a early night was a prerequisite I found myself outside the well light Money Shop near syndicate night club trying to peddle my wears!
Thursday and Friday were a wash-out both work and weather-wise so the next Team Casey** outing was Saturday. I thought of heading up to The Downs again as it had been so productive the weekend before but i'd convinced myself it was too windy (I think really I needed a rest). Bollox. to that! I manned up made a few phone calls as was soon sat in the heart of student living (a student Halls in the centre of town) with a Guy called Flash, who has contact to The UWE Student President and also The White Heart let alone access to a massive party Hall of students! WHat a legend.... Whilst in the Hall did the most unscrupless bit of marketing corning some fresher in a lift...they had the whole ride down to listen to my spiel! After this I headed up to Clifton to see my friend Alex who birthday it was...I was very pleased to see my illustrator Lucy Lucy Oldfield's Website (Check out her website she's fantastic! We ended up at the Old Duke pub on Welshback which that night was a bit 'edgy' as apparently there had been quite a lot of thievery before we got there.
Sunday was the big Day The Hill Lash. I was shitting it as I'd put so much effort into organizing and promoting. It wasn't exactly the huge promo. event hoped for but the thing that gave me heart was it was great to see my friend out in force. Ruth Pullin who has number 1 copy of The Lash even emailed me after the event with a well though out marketing ploy...you can't put a price on friends like that. Check out The legendary Lash Case Race
Next time: Wake up call for The Bristol Cycle menace as nick crashes his bike at high speed.

Origins - A Labour of Lash!

This is Nick's first Blog as so I want to introduce how I got myself into this pickle....
I have a book (well I hope you know it now since your on my website!) I believe it's a top guide to drinking games. People always ask me want the USP (unique selling point) of 'The Lash'? No other book give you the insight into the what it really take to boss out a drinking...it's raw and militant!
I came to embody the spirit of The Lash 3 years ago at Birmingham University. People called my asshole alter-ego 'Bobby' (after a particularly cuntish Rugby Union player of the same name)! Nick as Bobby didn't except fines not being taken, he was loud and always on form. Bobby insured that everyone got pissed and that everyone felt included. He really was soft at heart but you'd never want to step out of line when he was in full flow. Bobby learnt his trade playing rugby Union before university in Bristol but his games and demeanor were refined (well corrupted) on Brumski (Uni ski trips) and with Birmingham University Waterpolo Club and BURL (Birmingham University Rugby League) which Nick a.k.a 'Bobby' was 1st team Capt)
At uni I started a list of drinking games just for fun. People soon started to know about this list and so they would come up to me and say "do you have this one?" or "have you heard of that one?"...and so the list grew. After uni finished I didn't get that grad job or do anything deemed a 'proper' job. Instead I worked for an international school in Belgium part-time and when still in England work labour jobs or mindless office jobs.
It was during one of these mindless office jobs for AXA that I started writing a book called 'Nothing Matters More Than The Game". I had it saved as a fake named file on there system and would write it any time that I could, always collapsing it if the boss came passed. It soon became an enormous document over 100,000 words (bear in mind my University dissertation was only 12K). It had got out of hand and I needed to tame the beast, so I decided that I'd try and cut it back making a book comprising of only the best games. Anything that could be got rid of was, and this became 'The Lash'. With enormous help from friends and family, two years after starting the project and as I later found out from my accountant after 8k personal investment (not to mention a loan from my dad) I had a book! The Lash was born in Oct 2008!
Now guys follow my story as attempt to get it noticed...
My goals
To sell 2,000 copies by Jan 2010
To pay back my angry ginger brummy dad a.k.a Psycho Pearcy (errr?...SON!) the 2k he stumped up, as until this is done my Gran will never forgive me!
To realise the crazy dream I had 5 years ago about teaching everyone how to get f**kin battered in a good and honorable way!
It shouldn't be that hard...right?
So follow 'cabonca' on Utube (see the original film)  'WolfridgeLtd' on Twitter and join 'The Lash' facebook group to see how it goes!
Next blog 'Marketing Starts' coming soon....